Full Job Description
Position: Digital Content Strategist
Company: Innovation Tech Corp
Location: Muskegon, Michigan
Job Type: Full-Time
About Innovation Tech Corp
At Innovation Tech Corp, we are a leading name in the tech industry, dedicated to pushing the boundaries of digital content and user engagement. With a rich history of success and a commitment to innovation, we empower our clients to thrive in a digital-first world. Join us in Muskegon, a vibrant city that balances the beauty of nature with the excitement of urban life, and become a part of a dedicated team where creativity and strategy drive results.
Position Overview
As a Digital Content Strategist at Innovation Tech Corp, you will play a pivotal role in steering the content strategy for our diverse portfolio of digital platforms. We are looking for a skilled communicator and strategic thinker who can blend storytelling with data-driven insights. You will work closely with our marketing, design, and development teams to craft and implement content that resonates with our audience and elevates our brand.
Key Responsibilities
- Develop and execute comprehensive content strategies that align with our business goals.
- Conduct thorough audience research to understand market trends and customer needs.
- Create high-quality, engaging content for various digital platforms including websites, social media, blogs, and email newsletters.
- Collaborate with graphic designers and multimedia creators to enhance content delivery and user experience.
- Optimize all content for SEO, ensuring high visibility and engagement rates.
- Monitor and analyze content performance metrics; adjust strategies as necessary based on insights.
- Stay current with industry trends and emerging digital marketing technologies.
- Assist in developing the brand voice and messaging consistency across all channels.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Proven experience (3+ years) in digital content strategy, preferably in a corporate or agency setting.
- Strong understanding of SEO best practices and content marketing strategies.
- Excellent writing, editing, and communication skills.
- Familiarity with content management systems (CMS) and digital analytics tools (Google Analytics, SEMrush, etc.).
- Ability to work collaboratively in a fast-paced, team-oriented environment.
- Creative thinking and problem-solving skills, with a knack for innovative content solutions.
What We Offer
- A competitive salary with performance-based bonuses.
- Health, dental, and vision insurance plans.
- 401(k) plan with company match.
- Flexible work hours and potential for remote work options.
- A supportive and inclusive company culture that values innovation.
- Opportunities for personal and professional development.
- Exciting team events and community-focused activities.
- Access to cutting-edge technology and tools.
Why Muskegon?
Muskegon, located on the eastern shore of Lake Michigan, is known for its stunning beaches and rich cultural heritage. It boasts a vibrant arts scene, numerous parks, and a welcoming community. As a home to Innovation Tech Corp, Muskegon offers a perfect balance of work and play, making it an ideal place for professionals who value outdoor recreation and a vibrant community.
How to Apply
If you’re ready to take the next step in your career and be part of a dynamic team at Innovation Tech Corp, we invite you to submit your application. Please include your resume, a cover letter outlining your experience as a Digital Content Strategist, and samples of your work that demonstrate your skills in creating compelling digital content.
Join Us Today!
Innovation Tech Corp is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage you to apply, regardless of your background!
Take your career to the next level in Muskegon, MI! We look forward to seeing what you can bring to our team.